Recently, I’ve been posting a ton of stuff on social media about the upcoming event The Big Payback, which is the local “day of giving” for the Middle Tennessee region. I’m very excited to be working with The Community Foundation of Middle Tennessee to help train nonprofits on how to leverage this online giving day to increase their social media presence and cultivate donor relationships! But even if you don’t live in Middle Tennessee, I want you to get excited about the Big Payback too, because The Big Payback podcast episodes I’m creating (coming out in March & April!) can still benefit your organization.
Giving Tuesday is coming up on November 27! If time got away from you this year, or even if this is your first time hearing of Giving Tuesday, you still have time to put together a solid Giving Tuesday campaign. An amazing Giving Tuesday campaign doesn't require a ton of planning time, a huge budget, or even a donation ask if you feel like you've been asking your supporters for money too frequently. In this episode, Hayley Levy from Gilda's Club describes how she planned some of her past Giving Tuesday campaigns. Then Jon Fraser from DipJar comes back on the show to give some advice on adding a live, in-person element to your strategy.