Giving Tuesday is coming up on November 27! If time got away from you this year, or even if this is your first time hearing of Giving Tuesday, you still have time to put together a solid Giving Tuesday campaign. An amazing Giving Tuesday campaign doesn't require a ton of planning time, a huge budget, or even a donation ask if you feel like you've been asking your supporters for money too frequently. In this episode, Hayley Levy from Gilda's Club describes how she planned some of her past Giving Tuesday campaigns. Then Jon Fraser from DipJar comes back on the show to give some advice on adding a live, in-person element to your strategy.
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HERE IS THIS WEEK'S CHECKLIST:
☑️ When preparing for Giving Tuesday, set a goal that is challenging but achievable..
Don’t expect to fundraise for your annual campaign on Giving Tuesday. Instead, expect smaller one-time gifts or new commitments for recurring monthly gifts around the amounts of $10-25. Choose a goal which make sense for gifts of this size.
☑️ Make sure you schedule social media posts and email newsletters beforehand.
Most organization receive Giving Tuesday donations through online platforms, so be sure to spread the word before, on, and after November 27. Consider sending a couple emails leading up to Giving Tuesday, a couple on the actual day, and then a follow-up shortly after.
☑️ Create a custom hashtag that can easily be searched and shared.
If you only use the hashtag #GivingTuesday, people who click on that hashtag will see thousands of organizations fundraising on this day. Be sure to also create a short, catchy hashtag that is unique to your organization so people can click on it and find out more about who you are and what you are doing.
☑️ Make sure you connect your campaign message directly to your impact.
People like to know exactly what goal their money will accomplish. (Listen to the full podcast episode for several examples.) An impact-focused marketing message gives your donors a “warm glow effect.” This is especially important when collecting face-to-face donations.
☑️ When setting up a table for an event, make sure your table is attractive and family friendly.
Make sure your table is eye catching with interesting signage, photos, videos, etc. You may also want to set up an activity for children, like coloring sheets with your organization’s logo, so they’re occupied while you talk to their parents.
☑️ Make sure you keep new donors engaged after Giving Tuesday.
Be sure to listen to the episode to hear several suggestions from Hayley and Jon about how to make sure you don’t lose the interest of new donors after the fundraising day is over!
AND IF YOU NEED MORE HELP...
☑️ EMAIL ME AND TELL ME WHAT'S GOING ON AT YOUR NONPROFIT.
What are your current goals? What issues are you facing? Give me some background information, and we'll go from there! I never charge for an initial consultation, and I'll be honest if I can't help you. I'll also be happy to connect you with the other resources in my network who may be able to provide better advice or services for your situation.