social media

Copywriting (writing content) to tell your story and earn support

It’s easy to overthink the process of copywriting and feel a lot of pressure to write the perfect appeal, but copywriting is like any other skill which requires patience and practice. In the last episode of Season 4, we chat with Liz Haas from Alive Hospice, who faces the challenging task of writing uplifting stories for a nonprofit hospice care facility. We also hear from Drew Reynolds, a data expert who help nonprofits communicate hard facts and figures without detracting from the passion and heart behind their message.

Social Media Fundraisers

Many nonprofit organizations I speak with have tried social media fundraising before with less-than-stellar results. However, I always preach about the benefits of social media, so I’m devoting Episode 8 in Season 3 to the best practices for these online fundraisers! In this episode, we chat with Stacy Nunnally from Safe Haven Family Shelter and the Tennessee Imagination Library and Lara Buckheit from DLyted about the importance of consistency in your social media strategy, how to add an online fundraising component to your major fundraising events, and how to find and activate influencers who support your organization.