marketing

Free Online Marketing for Nonprofits: Comparing the Google Ad Grant vs. SEO (Organic Search Results)

“Safer at Home” ordinances and social distancing guidelines have caused an increase in people searching online for ways to support the causes they care about most, so it’s super important for your nonprofit to show up in Google results. This week on the Nonprofit Jenni Show, we talk about two ways to ensure new supporters can find you: the Google Ad Grant and Search Engine Optimization (SEO).

How to Host Better Events, Part Two

Hosting a nonprofit event sounds easy...until you actually do it! There are a million little pieces that have to come together for the big day, and I wanted to talk about all of them. There was so much great information in my interviews this week that I have to break this episode of the Nonprofit Jenni Show into two parts. In Part Two, we continue chatting with Holly Clark, a seasoned nonprofit events planner and owner of Holly Clark Events. Holly tells me how she plans and coordinates an upscale signature event for a well-established nonprofit (Dancing for Safe Haven) and helped plan a brand new outdoor event for a young organization (FrankTown Festival of Lights). She explains how she uses the support of volunteers in addition to nonprofit staff, how to set expectations for a new fundraising event, how to work with in kind donors and corporate sponsors, how to decide on event add ons (like silent auctions), and so much more.

How to Host Better Events, Part One

Hosting a nonprofit event sounds easy...until you actually do it! There are a million little pieces that have to come together for the big day, and I wanted to talk about all of them. There was so much great information in my interviews this week that I have to break this episode of the Nonprofit Jenni Show into two parts. In Part One, we talk about how you can improve your next fundraising event with donor data and how to welcome newcomers who are attending their first event with you.

Collaborating with Corporations

Most nonprofits know they can ask companies to sponsor fundraising events or provide grant funding for their organization, but there are countless other opportunities to get the corporations involved in your mission. In the first episode of Season 4, we talk about how nonprofits should partner with corporations. My guests this week were Melissa McWilliams from Fannie Battle Day Home and Chad Kahn from DipJar. I definitely recommend you listen to all of their great advice in the full podcast episode because we couldn't fit everything in this checklist!