There are some nonprofit organizations who have a mission statement or cause which doesn’t seem, on the surface, to directly relate to their programs. For example, the mission of Girls on the Run is to instill confidence and positive values in grade school girls, but they accomplish this mission through an athletic program. And TechBridge exists to alleviate poverty across the country, but they don’t actually provide direct services to impoverished communities.
I’m working with my board to write our organization’s mission statement, and we’re concerned that it sounds too program-focused. How can we get started writing an effective mission statement?
When your nonprofit has a very long mission statement, or a very long list of programs you offer, there are some ways you can simplify your mission for new audiences.