In Season 2, Episode 11, I spoke with Grant Hensel from Nonprofit Megaphone to learn all about the Google Ad Grant--what is it, how can it be used, and how do you get it for your nonprofit?
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Here is this week's checklist:
☑️ Use Nonprofit Megaphone's FREE service to secure the Google Ad Grant!
Nonprofit Megaphone will guide you through the process of securing your Google Ad Grant, and then manage the grant for a month for free so you can get an idea of how to use the ads to grow your nonprofit organization.
☑️ Create a blog on your website.
Fill your blog with informational articles which answer questions related to your cause area. (Listen to the podcast episode for examples of how to do this and why it matters.)
☑️ Use your Google AdWords account to figure out what people are searching for.
You can use these results to update your website to help ensure you show up in searches, and to make your ads more relevant to your target audience.
☑️ Don't assume people are searching for opportunities to donate.
No one goes to Google and types in "What homeless shelter should I give money to?" Use Google ads to start a relationship with people who are searching for topics related to your cause area, and offer several calls to action (outside of just asking for money) to encourage future engagement.
☑️ If your organization has many branches, see if you can get a Google grant for each branch.
For example, there are Rotary Clubs all over the country. Many of these qualify for separate Google grants. (Listen to the podcast for more info on this.)
☑️ Make sure your ads follow Google's guidelines so you won't lose the grant.
You must check in on your account and make adjustments based on your ad performance on a regular basis. You also need to avoid certain language in your ads to avoid having them red flagged. (Listen to the podcast for more info on this.)
And if you need more help...
☑️ Email me and tell me what's going on at your nonprofit.
What are your current goals? What issues are you facing? Give me some background information, and we'll go from there! I never charge for an initial consultation, and I'll be honest if I can't help you. I'll also be happy to connect you with the other resources in my network who may be able to provide better advice or services for your situation.