Marketing Content Strategy

A marketing content strategy helps organizations reach their target audiences through engaging content, including blogs, website landing pages, social media posts, email newsletters, YouTube videos, podcasts, and more. As a consultant, I work with nonprofit organizations and social enterprises to develop, implement, evaluate, and modify content strategies.

“Jenni has been an excellent resource and thought partner with our social media, branding, and marketing. She’s strategic, extremely knowledgeable, organized and pays attention to details. The game changer for our organization was Jenni’s ability to align and translate our vision into a comprehensive social media calendar to support our work with districts and schools. Jenni is also an extremely gifted and talented writer. The words that she puts on paper is engaging and action-oriented. ... We highly recommend Jenni and look forward to our continued partnership with her.”
— Chandra Williams, Founder & CEO of Center for Student Achievement Solutions

To develop a content strategy:

  1. I first work to understand the goals of the organization — Who do you want to reach? What do you want your audience(s) to do as a result of engaging with your content?

  2. Next, I analyze data about the organization to understand who is engaging with their content and how. This information informs the future content strategy so we can figure out what’s working and where there are areas for improvement.

  3. Then I work collaboratively with the organization to create a content strategy, including a content calendar, to map out the content that must be created and released over the next 12 months to reach the organization’s goals.

  4. Finally, I create the content (or oversee creation of the content) and periodically evaluate engagement metrics to track progress toward the organization’s goals. A content strategy is a living, breathing document, so I work with each client to tweak the strategy as needed over time.

“Navigating the non-profit world can be daunting at times. That is where Jenni Hargrove (Non-Profit Jenni) comes in to help. Her expertise in marketing, public relations, and board training has been invaluable to Carpenter’s Square. Not only is she knowledgeable in these areas, she is also an energetic and fun professional. Her podcast is extremely relative and helpful every week as well. I highly recommend Jenni to anyone who needs guidance, help, or just a leg-up in the non-profit arena. You will not be disappointed. ”
— Lisa Steele, Executive Director of Carpenter's Square

Check out some of the content I’ve created: