I recently published an article about how to increase donor retention for your nonprofit. But why is donor retention so important for your fundraising plan? Here are 3 reasons I encourage nonprofit leaders to invest in donor retention:

If donor retention is a major problem at your nonprofit, you’re not alone. According to the Fundraising Effectiveness Project’s 2022 reports, about 86% of new donors will not make another donation the year after making their first gift. Fortunately, there are research-supported methods you can implement at your nonprofit to increase donor retention.