If you’ve ever heard the term “donor journey,” you may be confused about what it means — especially if you’ve only heard it in the context of the tech world. But the concept of a donor journey is actually really simple!
A donor journey refers to the process of how a new donor becomes engaged with your nonprofit. In other words, a donor journey outlines the steps someone must take to become an engaged donor for your nonprofit.
This week on the Nonprofit Jenni Show, we chat with one of Little Green Light’s featured consultants, Randy Gorod. Randy specializes in helping nonprofits improve their donor data systems, and he wants to share easy tips for your nonprofit to make better use of donor data.
This week on the Nonprofit Jenni Show, it’s time for a round of Nonprofit Trivia about Donor Journeys! Test your knowledge about the best ways to keep donors engaged in your mission after they’ve given their first monetary donation to your nonprofit. Learn how donors want to get involved with your mission and how they prefer to keep in touch.