In Season 3, Episode 1, I spoke with Meagan Flippin from United Way and Jennifer Hunt from Gordon Law Group about setting up a planned giving campaign at your nonprofit organization. Meagan walked me through the process she used to launch the first ever planned giving campaign at United Way of Rutherford and Cannon Counties. Jennifer Hunt, an estate planning attorney with Gordon Law Group, talked me through the various types of planned giving and which options are most beneficial for nonprofit organizations.
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HERE IS THIS WEEK'S CHECKLIST:
☑️ Make sure it’s the right time for your organization to start a planned giving program.
If you are already overwhelmed with your annual fund, it may not be the right time you set up a planned giving program.
☑️ Enlist the support of your board/volunteers.
Streamline the process of implementing your new campaign by recruiting board members and long-time volunteers to help. But first, these supporters should make their own legacy commitment to your organization so they can speak with authority on the subject.
☑️ Be thoughtful when curating your list of planned giving prospects.
Keep in mind the three most important factors: Interest, Access, and Capacity.
☑️ Put a deadline on your campaign.
Create a sense of urgency around your planned giving program to compel donors to act in a reasonable timeframe.
☑️ Make sure your donors know how appreciated they are.
Wills and life insurance policies can be changed, so treat your planned givers like you would any other major donor.
☑️ Educate your future donors about planned giving options.
Many people don’t even know that they can name a nonprofit in their will or life insurance policy. Once they know their legacy giving options, they often feel empowered to support your organization at a level they may not be able to afford to give in their lifetime.
AND IF YOU NEED MORE HELP...
☑️ EMAIL ME AND TELL ME WHAT'S GOING ON AT YOUR NONPROFIT.
What are your current goals? What issues are you facing? Give me some background information, and we'll go from there! I never charge for an initial consultation, and I'll be honest if I can't help you. I'll also be happy to connect you with the other resources in my network who may be able to provide better advice or services for your situation.