Many nonprofit organizations I speak with have tried social media fundraising before with less-than-stellar results. However, I always preach about the benefits of social media, so I’m devoting Episode 8 in Season 3 to the best practices for these online fundraisers! In this episode, we chat with Stacy Nunnally from Safe Haven Family Shelter and the Tennessee Imagination Library and Lara Buckheit from DLyted about the importance of consistency in your social media strategy, how to add an online fundraising component to your major fundraising events, and how to find and activate influencers who support your organization.
In Season 2, Episode 7, I spoke with the top directors of Safe Haven Family Shelter (a family homeless shelter) and Carpenter's Square (a faith-based community center) to find out how they became the CEO and Executive Director of their organizations. They told me about their professional journeys and gave advice for young nonprofit professionals who aspire to become CEOs of their own organizations.
When your nonprofit works with a client population which is surrounded by negative stigma and long-held stereotypes, you can use your marketing to address these issues in a healthy way.
Guests from Pierce Public Relations, iHeartMedia, and Safe Haven Family Shelter shared their PR best practices with me.